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Autor: Ben Wooliscroft
ISBN-13: 9780387281810
Einband: eBook
Seiten: 581
Sprache: Englisch
eBook Typ: PDF
eBook Format: eBook
Kopierschutz: Adobe DRM [Hard-DRM]
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A Twenty-First Century Guide to Aldersonian Marketing Thought

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A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
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Wroe Alderson a Life.- to Part II: Wroe Aldersons Theory of Market Behavior Selected Writings.- Towards a Theory of Marketing.- The Analytical Framework for Marketing.- Survival and Adjustment in Organized Behavior Systems.- Survival and Growth of Systems.- The Power Principle.- Marketing efficiency and the principle of Postponement.- Competition for Differential Advantage.- Matching and Sorting: The Logic of Exchange.- to Functionalism.- Functionalism: Descriptive and Normative.- The Heterogeneous Market and the Organized Behavior System.- Information Flows in Heterogeneous Markets.- Transactions and Transvections.- Cooperation and conflict in marketing Channels.- to Part III: Wroe Alderson Writings on Management Practice and Ethical Behavior.- Alderson, Sessions and the 1950s Manager.- A Basic Guide to Market Planning.- Researcher Finds a Void in Freud Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives.- Ethics, Ideologies and Sanctions.- The American Economy and Christian Ethics.- Planning and Problem Solving in Marketing: A Book Review.- to Part IV: Aldersons Market Behavior Theory with its Links to Other Theories.- Alderson and Chamberlin.- Aldersons General Theory of Marketing: A Formalization.- Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics.- An Alternative Paradigm for Marketing Theory.- Aldersons Transvection and Porters Value System.- to Part V: Original Contributions to This Publication.- The Wroe Alderson I Knew.- Wroe Alderson as Academic Entrepreneur: The Wharton Years.- Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Aldersons Theory of Market Processes.- Placing Alderson and His Contributions to Marketing in Historical Perspective.- Wroe Aldersons Vision Renewed and Rehabilitated: Social Structures and Marketing Theories.- To Teach or Not to Teach Alderson? There is No Question.- List of Publications by Wroe Alderson.- A Select List of Authors Who Have Commented on Aldersonian Marketing Thought.
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A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson¿s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson¿s highly original and lasting contributions to marketing theory and thought.


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Autor: Ben Wooliscroft
ISBN-13:: 9780387281810
ISBN: 0387281819
Verlag: Springer US
Seiten: 581
Sprache: Englisch
Auflage 2006
Sonstiges: Ebook