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The Triple Bottom Line

How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated
 E-Book
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ISBN-13:
9781118330371
Einband:
E-Book
Seiten:
352
Autor:
Andrew Savitz
eBook Typ:
Adobe Digital Editions
eBook Format:
E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

The classic guide to sustainability strategy andimplementation--updated for today's businesses
To ensure business success, companies must embrace sustainablemanagement. Firms need to find the overlap between businessinterests and the interests of society and the environment beforethey can secure a lasting competitive edge. By making the case forsustainability as a fundamental business practice, The TripleBottom Line became an instant classic when first published in2006, showing a generation of business leaders how to find theirsustainability sweet spot--where profitability mergesseamlessly with the common good. Now updated with ground-breakingstories of successes and failure, this revision of The TripleBottom Line is a critical resource for all managers andleaders.
* Features in-depth success stories of sustainability practicesat major firms such as Wal-Mart, GE, DuPont, American ElectricPower, and PepsiCo--and shows why companies such as BP andHershey continue to fail
* Draws on Andy Savitz's 25 years of pioneering consulting andresearch in the field
* Includes all-new reporting and analysis on the practice ofsustainability and the triple bottom line in business today,providing new insights on where sustainability is headed

The Triple Bottom Line is essential reading for any firmto meet the challenge of creating lasting value for bothshareholders and society.
Introduction 1

Part One The Sustainability Imperative 11

1 A Bitter Aftertaste: Hershey Struggles to Master theSustainability Challenge 13

2 The Sustainability Sweet Spot: How to Achieve Long-TermBusiness Success 33

3 The Age of Sustainability 53

4 Business Responds 76

5 The Backlash Against Sustainability 92

6 Renewing the Penobscot: ''A More Productive Use ofCapital'' 107

Part Two How Sustainability Can Work for You 129

7 Where Do You Stand Today? Your Sustainability Self-Assessment131

8 Sustainability Jiu-Jitsu: Turning Short-Term Challenges intoOpportunities 145

9 Shaping Your Sustainability Strategy 156

10 Implementing Your Sustainability Program 175

11 Managing Stakeholder Engagement 190

12 Dealing with Special Stakeholder Challenges 211

13 Measuring and Reporting Your Progress 237

14 Aligning Your Culture to Support Sustainability 256

15 The Emerging Multipurpose Company 270

Appendix: Creating a Sustainability Management System 289

Notes 300

Acknowledgments 314

About the Authors 320

Index 323

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