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Design Like Apple

Seven Principles For Creating Insanely Great Products, Services, and Experiences
 E-Book
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781118331767
Einband:
E-Book
Seiten:
208
Autor:
John Edson
eBook Typ:
Adobe Digital Editions
eBook Format:
E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Implement the same principles that shaped Apple's approach todesign
Apple sees design as a tool for creating beautiful experiencesthat convey a point of view down to the smallest detail--îfromthe tactile feedback of keyboard to the out-of-the-box experienceof an iPhone package. And all of these capabilities are founded ina deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple'sunique approach to product creation, manufacturing, delivery, andcustomer experience.
* Offers behind-the-scenes stories from current and recent Appleinsiders
* Draws on case studies from other companies that have masteredthe creative application of design to create outrageous businessresults
* Delivers how-to lessons across design, marketing, and businessstrategy

Bridging creativity and commerce, this book will show you to howto truly Design Like Apple.
Introduction: Apple, Design and Steve Jobs

Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage

Chapter 2: Design The Organization: Nurturing taste, talent and a design culture

Chapter 3: The Product Is the Marketing: Great Products Sell Themselves

Chapter 4: Design Is Systems Thinking: Product and context are one.

Chapter 5: Design Out Loud: Prototyping to Perfection

Chapter 6: Design Is For People: Connecting with Your Customer

Chapter 7: Design With Conviction: Commit to a unique voice

Conclusion

Index
Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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