Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Blogging All-in-One For Dummies

 E-Book
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781118331903
Einband:
E-Book
Seiten:
768
Autor:
Susan Gunelius
eBook Typ:
Adobe Digital Editions
eBook Format:
E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

A complete update to the ultimate reference guide on bloggingbasics!
The increase in the number of blogs is seemingly endless andcontinues to grow at a phenomenal rate, thanks in part to the riseof smartphones, tablets, and blogging applications. With this kindof popularity, how can a blogger stand out from the rest of themasses? This all-in-one guide is packed with detailed informationand advice that helps you create and solidify your place in theblogosphere. You'll learn how to get started, use bloggingtools, collaborate with other bloggers, become a part of mobileblogging, and much more.
* Covers getting started, working with blogging software, othertools, blog marketing, microblogging (including Twitter), makingmoney with your blog, and corporate and niche blogging
* Helps new bloggers become active and productive members of theblogging community
* Provides vital information for both hobby bloggers and thosewho want to build a career around blogging

Blogging All-in-One For Dummies, 2nd Edition cuts throughthe clutter and offers you a fun and friendly reference guide tostarting and maintaining a successful blog.
Introduction 1

Book I: Joining the Blogosphere 7

Chapter 1: Joining the Blogosphere 9

Chapter 2: Preparing to Start and Write a Blog 29

Chapter 3: Blogging Basics 43

Chapter 4: Blogging Rules and Ethics 65

Book II: Niche Blogging 79

Chapter 1: Understanding Niche Blogging 81

Chapter 2: Benefi ting from a Niche Blog Approach 95

Chapter 3: Choosing Your Niche 105

Chapter 4: Writing for Your Niche 127

Book III: Corporate and Business Blogging 147

Chapter 1: Starting a Business Blog 149

Chapter 2: Developing a Business Blog Marketing Plan 175

Chapter 3: Choosing Business Bloggers 195

Chapter 4: Writing a Business Blog 213

Chapter 5: Keeping Yourself and Your Company out of Trouble225

Book IV: Choosing a Blogging Application 239

Chapter 1: Choosing a Blogging Application 241

Chapter 2: Finding the Right Blogging Application 251

Chapter 3: Taking a Look at WordPress 269

Chapter 4: Using Google Blogger 299

Chapter 5: Understanding TypePad 327

Chapter 6: Blogging with Tumblr 355

Book V: Blogging Tools 375

Chapter 1: Search Engine Optimization 377

Chapter 2: Measuring Blog Performance 393

Chapter 3: Editing and Finding Images 409

Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, andSyndication 427

Chapter 5: Blogging on the Go 441

Chapter 6: Creating a Podcast 451

Chapter 7: Creating a Vlog 469

Book VI: Promoting and Growing Your Blog 485

Chapter 1: Secrets to Blogging Success 487

Chapter 2: Building Community 495

Chapter 3: Social Networking 503

Chapter 4: Social Bookmarking 517

Chapter 5: Inviting or Being a Guest Blogger 529

Chapter 6: Hosting Blog Contests 539

Book VII: Making Money from Your Blog 551

Chapter 1: Blog Advertising 101 553

Chapter 2: Publishing Contextual Ads 561

Chapter 3: Using Text Link Ads 575

Chapter 4: Placing Impression Ads 583

Chapter 5: Making Money with Affi liate Advertising 589

Chapter 6: Publishing Sponsored Reviews and Paid Posts 603

Chapter 7: Merchandising for Profit 613

Chapter 8: Displaying Ads in Your Blog's Feed 621

Chapter 9: Selling Ad Space Directly 629

Chapter 10: Benefi ting from Indirect Monetization Opportunities641

Book VIII: Microblogging with Twitter 649

Chapter 1: Getting the Short Story with Microblogging 651

Chapter 2: Getting Started with Twitter 659

Chapter 3: Getting More out of Twitter 679

Chapter 4: Using Third-Party Twitter Applications 699

Glossary 713

Index 723
InhaltsangabeIntroduction 1

Book I: Joining the Blogosphere  7

Chapter 1: Joining the Blogosphere 9

Chapter 2: Preparing to Start and Write a Blog 29

Chapter 3: Blogging Basics 43

Chapter 4: Blogging Rules and Ethics 65

Book II: Niche Blogging  79

Chapter 1: Understanding Niche Blogging 81

Chapter 2: Benefi ting from a Niche Blog Approach 95

Chapter 3: Choosing Your Niche 105

Chapter 4: Writing for Your Niche 127

Book III: Corporate and Business Blogging  147

Chapter 1: Starting a Business Blog 149

Chapter 2: Developing a Business Blog Marketing Plan 175

Chapter 3: Choosing Business Bloggers 195

Chapter 4: Writing a Business Blog 213

Chapter 5: Keeping Yourself and Your Company out of Trouble 225

Book IV: Choosing a Blogging Application  239

Chapter 1: Choosing a Blogging Application 241

Chapter 2: Finding the Right Blogging Application 251

Chapter 3: Taking a Look at WordPress 269

Chapter 4: Using Google Blogger 299

Chapter 5: Understanding TypePad 327

Chapter 6: Blogging with Tumblr 355

Book V: Blogging Tools  375

Chapter 1: Search Engine Optimization 377

Chapter 2: Measuring Blog Performance 393

Chapter 3: Editing and Finding Images 409

Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427

Chapter 5: Blogging on the Go 441

Chapter 6: Creating a Podcast 451

Chapter 7: Creating a Vlog 469

Book VI: Promoting and Growing Your Blog  485

Chapter 1: Secrets to Blogging Success 487

Chapter 2: Building Community 495

Chapter 3: Social Networking 503

Chapter 4: Social Bookmarking 517

Chapter 5: Inviting or Being a Guest Blogger 529

Chapter 6: Hosting Blog Contests 539

Book VII: Making Money from Your Blog  551

Chapter 1: Blog Advertising 101 553

Chapter 2: Publishing Contextual Ads 561

Chapter 3: Using Text Link Ads 575

Chapter 4: Placing Impression Ads 583

Chapter 5: Making Money with Affi liate Advertising 589

Chapter 6: Publishing Sponsored Reviews and Paid Posts 603

Chapter 7: Merchandising for Profit 613

Chapter 8: Displaying Ads in Your Blog’s Feed 621

Chapter 9: Selling Ad Space Directly 629

Chapter 10: Benefi ting from Indirect Monetization Opportunities 641

Book VIII: Microblogging with Twitter  649

Chapter 1: Getting the Short Story with Microblogging 651

Chapter 2: Getting Started with Twitter 659

Chapter 3: Getting More out of Twitter 679

Chapter 4: Using Third-Party Twitter Applications 699

Glossary  713

Index  723

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.