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Business Planning Essentials For Dummies

Sofort lieferbar | Lieferzeit:3-5 Tage I
Veechi Curtis
eBook Typ:
Adobe Digital Editions
eBook Format:
Adobe DRM [Hard-DRM]

All the basics you need to design a successful business plan
Whether you're starting your first business or you're a serialentrepreneur, you know how important a good business plan is toyour business's ultimate success. Bad or non-existent businessplans are a primary cause of business failure. But don'tfret! Business Planning Essentials For Dummies gives you allthe essential, practical information you need to succeed--fromdeciding what your business is really all about to building along-term vision of where your company will go. In between, thebook covers budgeting and finance, pricing, predicting sales, andmuch more.
* Covers all the essentials of writing a business plan andgetting on the road to turn your plan into a reality
* Serves as an ideal refresher or introduction to the topic in anaffordable small-format edition
* Intended for anyone starting their first business or even justthinking about it

Business Planning Essentials For Dummies is packed witheverything you need to know to get started on building your dreambusiness. So what are you waiting for?
Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go From Here 3

Chapter 1: Letting Your Plan Take Flight 7

Chapter 2: Figuring Out What's So Special about You 19

Chapter 3: Sizing Up the Competition 27

Chapter 4: Spotting Opportunities, Dodging Threats 39

Chapter 5: Separating Yourself from Your Business 49

Chapter 6: Budgeting for Start-Up Expenses 65

Chapter 7: Figuring Out Prices and Predicting Sales 77

Chapter 8: Calculating Costs and Gross Profit 91

Chapter 9: Planning for Expenses 107

Chapter 10: Assembling Your Profit & Loss Projection 119

Chapter 11: Developing a Strong Marketing Plan 133

Chapter 12: Pulling Together Your Written Plan 147

Chapter 13: Ten (Almost!) Questions to Ask before You're Done 161

Index 167

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