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The Ultimate Book of Influence

10 Tools of Persuasion to Connect, Communicate, and Win in Business
Sofort lieferbar | Lieferzeit:3-5 Tage I
Chris Helder
eBook Typ:
Adobe Digital Editions
eBook Format:
Adobe DRM [Hard-DRM]




Part 1: Sunsets (Clarity)

 Tool Number 1:  The Sunset

It is a tool to help you master your timeline and gain great clarity about what it is you want to achieve over the next two months, the next six months, the next 12 months or over the next 55 years.  Working out your sunset is the best way of gaining clarity in any situation.

Tool Number 2:  Act as If

Once people gain clarity around what they want their “Sunsets” to look like, they also need some clarity about what they want their personal “brand” to be.  What do you want to represent by the way you appear to others?  People will be influenced by your ability to “attract” people and ideas.

Tool Number 3:  Chunk Up!

Are you clear about those things that could potentially stop you from getting everything you want? This tool is to help you gain clarity about what could get in the way of your “sunset” becoming a reality.  What “little things” have stopped you before?  What are some of the patterns of behaviours that you repeatedly fall into which stops you from achieving your goal? 


Part 2: Butterflies (Action)

Tool Number 4:  The Butterfly Effect

This is about getting yourself to take action!  The number one thing that stops people from ever getting started pursuing their “sunset” is fear.  When I say fear, I really mean anxiety.  When I say anxiety, I don’t mean a debilitating anxiety that requires medication.  I am simply talking about the anxiety that manifests itself as the “butterfly” or that little feeling in your stomach that tells you that you should be doing something that you are not.       This is the anxiety of procrastination.  I will share with you how the “butterfly” and the flapping of its wings in the pit of your stomach is in fact not a negative, but rather a signal from your body to TAKE ACTION.  This feeling is positive!  I am going to change that feeling forever for you.  Instead of anxiety, it is a gift from your body telling you to do something!

Tool Number 5:  F.O.R.D. 

F.O.R.D. is simply the GREATEST communication tool ever.  It is influential in the areas of conversation, sales, leadership and database management.  In short, it is GOLD!

Tool Number 6:  The Colours

This tool reveals the art of “reading” people.  You will walk away with the tools to read different personalities and be able to understand why it is that certain people act the way they do.


Part 3: World Championship Wrestling (Winning)

Tool Number 7:  Positive, Positive, Positive…Negative! 

The tool is applicable and in ANY context.  It is the greatest tool of manipu...ummm...I mean influence.  It will truly help you in becoming more influential.  It is a tool which will allow you to gain greater commitment from other people and get them to take “action” with you.<


Here is a sample of the last four weeks – all were SALES keynote talks.  I did not sell product at any of them.  However, there would have been opportunities to pre-sell and also sell following the keynote in SOME situations.  I was paid between $4,400 and $6,600 per keynote.

Week One
12th November:                Brisbane – Presentation for Intimo (150 participants)

13th November:                Sydney – Presentation for REA ( – (70 participants)

                                                Sydney (evening) – Presentation for Intimo (100 participants)

14th November:                Melbourne – Presentaton for Intimo (150 participants)

15th November:                Melbourne – REA IT – (50 participants)

                                                Melbourne (evening) – REA (100 participants)

16th November:                Hocking Stuart (Real Estate) Corporate (Admin presentation) – (25 participants)


Week Two

19th November:                Perth – Presentation for Intimo (60 participants)

20th November:                Adelaide – Presentation for Intimo (50 participants)

22nd November;                Auckland – Presentation for Intimo (70 participants)


Week Three

27th November:                Melbourne - Hocking Stu                                             Sydney (evening) REA – (100 participants)

30th November:                Sydney – Richardson Wrench (Real Estate) – (150 participants)


Week Four

4th December:                   Melbourne – Hocking Stuart Sales Induction (25 participants)

6th December:                   Brisbane – REA – (150 participants)




"He was INSPIRING and has made me look at the big picture in life so now I can CHUNK IT UP and see the SUNSET!"
- Sane Event Group Pty Ltd

 "Excellent. Having sat through countless motivational speakers - Chris would rate as the best. He overlapped business goals & personal - very important for people who spend so much time at work. Made me think.” 
- Volkswagen Financial Services Australia

 "It's not just the exuberance, nor the passion.  It’s not even just about the remarkable content.  With Chris Helder you KNOW you have won the lottery.Chris just gets it.  He READS his brief, knows who he’s talking to – and then gets a feel for the audience in the first 30 seconds.What follows?  Wham!  Everyone engaged, along for the ride and soaking up his invaluable insights and lessons"                                                                                   
- DMP Marketing

 "Chris Helder was like a power pack of positive ener

Foreword ix
About Chris Helder xi

Introduction: the new reality xiii

Part I Influencing yourself -- action and clarity1

1 Tool number 1: breaking down the e-wall 3

2 Tool number 2: the butterfly 15

3 Tool number 3: the sunset 25

Part II Influencing others: getting your own way 45

4 Tool number 4: act as if 47

5 Tool number 5: FORD 65

6 Tool number 6: positive, positive, positive -- negative83

Part III Reading people 95

7 Tool number 7: the colours 97

8 Tool number 8: reading body language 117

Part IV Selling and winning: certainty and simplicity133

9 Tool number 9: same, same but different 135

10 Tool number 10: move to the side 149

Conclusion 163

Appendix: How are you tracking? 165

Special acknowledgements 171

Index 173

Master the power of influence and persuasion to achieve more in work and life

For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal.

The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more.

  • Written by one of Australia’s most successful speakers on the art of influence
  • Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors
  • Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action

Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

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