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How Three Guys Risked Everything to Turn an Idea into a Global Business
Sofort lieferbar | Lieferzeit:3-5 Tage I
Mikkel Svane
eBook Typ:
Adobe Digital Editions
eBook Format:
Adobe DRM [Hard-DRM]

The real story of what it takes to risk it all and go forbroke.
Conventional wisdom says most startups need to be in SiliconValley, started by young engineers around a sexy new idea, andbacked by VC funding. But as Mikkel Svane reveals inStartupland, the story of founding Zendesk was anything butconventional.

Founded in a Copenhagen loft by three thirty-something friendslooking to break free from corporate doldrums, Zendesk Inc. is nowone of the hottest enterprise software companies, still rapidlygrowing with customers in 150 countries. But its success wasanything but predestined. With revealing stories both funny andfrank, Mikkel shares how he and his friends bravely left securejobs to start something on their own, how he almost went brokeseveral times, how they picked up themselves and their families totravel across the world to California and the unknown, and how thethree friends were miraculously still together for Zendesk's IPOand (still growing) success.

Much like Zendesk's mission itself--to remove friction,barriers, and mystery in order to make customer service easier andmore approachable--Startupland removes some of themyths about startups and startup founders. Mikkel's advice,hard-won through experience, often bucks conventional wisdom andentrepreneurial tropes. He shares why failure (whether fast orslow) is awful, why a seemingly boring product or idea can be themost exciting, why giving back to the community is as important asthe bottom line. From how to hire right (look for people who arenot offended by swearing) to which personas generate the highestresponse rates, Mikkel answers the most pressing questions from theperspective of someone still in the trenches and willing to sharethe hard truth, warts and all.

While there are books by consultants who tell you how to buildbusinesses, or by entrepreneurs now running billion-dollarbusinesses, there are few books from people still in the trencheswho acutely remember the difficult daily decisions, the thrill (andfears) of the early days, the problems that scale with growing abusiness, and the reason why they all went on the adventure in thefirst place. Startupland is indispensable reading for allentrepreneurs who want to make their ideas the next big thing. Thebook will inspire and empower you to follow your own dream andcreate your own story.
Foreword by Alexia Tsotsis ix

Introduction: The Pursuit of Happiness 1

1 The Honeymoon 7
Believing that what you're doing is great and knowing nothing of what's to come

2 The Salad Days 31
Keeping it together when things should be falling apart

3 Going for Broke 57
How to turn down money and keep your company (and your soul)

4 The Bubble Redux 69
Battling circumstances beyond your control

5 The Game is Not Over 81
Getting investors and getting along with your partners

6 Coming to America 97
Chasing the dream--and dealing with the reality

7 Go West 115
Leveraging location and upending our lives

8 Growing Up 133
Going from building a product to building a company--and messing up along the way

9 Innocence Lost 151
From idealist to realist, and the uncomfortable journey in between

10 Going to the Show 167
Becoming a public company and remembering where we came from

Epilogue 179

A Few More Thoughts 185
It's all about relationships

Notes 189

Acknowledgments 191

About the Authors 193

Index 197

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