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The British General Election of 2015

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Philip Cowley
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Adobe DRM [Hard-DRM]

The British General Election of 2015 is a must-read for anyone wanting to know how the action unfolded in the most unpredictable election for a generation. Drawing on hundreds of confidential interviews with all the key players, it offers a compelling insider's guide to the election's background, campaign, and the results which led to the formation of the first majority Conservative government in eighteen years. Designed to appeal to everyone from Westminster insiders, politics students and the wider general public, this is the authoritative account of the 2015 election. Continuing a proud Palgrave Macmillan tradition, The British General Election of 2015 is the 19th edition and celebrates the 70th year of this prestigious series.
Preface1 I'm Afraid There is No Money: Five Years of Coalition2 How Hard Can it Be? The Conservatives3 Brand Failure: Labour4 Zugzwang: The Liberal Democrats and Others5 The Long and the Short of the SNP Breakthrough; Richard Rose and Mark Shephard6 Roads and Car Crashes: The Election Approaches7 Dead Cats and Bogy Men: The National Campaign8 Different Scripts Required: Election Night9 Margin of Error: The Polls10 Where to Drop the Bombs: The Constituency Battle11 The Battle for the Stage: Broadcasting; Charlie Beckett12 Still Life in the Old Attack Dogs: The Press; David Deacon and Dominic Wring13 Variable Diversity: MPs and Candidates; Byron Criddle14 Out of the Blue: The Campaign in RetrospectAppendix 1: The Results Analysed; John Curtice, Stephen D. Fisher and Robert FordAppendix 2: The Voting Statistics

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