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Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness
 eBook
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781137366788
Einband:
eBook
Seiten:
318
Autor:
. Rajagopal
eBook Typ:
PDF
eBook Format:
eBook
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
PART I: LAYING FOUNDATION OF ENTERPRISE 1. Globalization and Emerging Firms 2. Entrepreneurial Mind-set 3. Organizations and Innovations PART II: ARCHITECTING ENTERPRISE: INNOVATION AND TECHNOLOGY EFFECTS 4. Innovation Management 5. Process Innovation and Value Chain Management 6. Technology Diffusion and Adoption 7. Innovations, Technology, and Economies of Scale 8. Disruptive Innovations and Technologies PART III: REVEALING VALUES 9. The Human Factors 10. Consumer Marketplace 11. Global Effects of Innovation and Technology
Most firms that are new and at the grassroots of the market have started to redefine key aspects of their marketing mix and by innovation and customer driven technology solutions have grown stronger to sustain the market competition. Thus, firms observe shrinking traditional conventional business measures and a leaning towards investing in market oriented technology and co-creating innovations in products and services associating with consumers. Architecting Enterprises argues that emerging firms must switch focus to user-driven innovation. This book is divided into eleven chapters spread across three sections comprising laying the foundations of enterprise, architecting enterprise-innovation and technology effects, and revealing values. The discussion in this book provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

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