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Autor: J. Paul Peter
ISBN-13: 9781259251641
Einband: Taschenbuch
Seiten: 269
Gewicht: 518 g
Format: 251x200x15 mm
Sprache: Englisch

Preface to Marketing Management

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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Autor: J. Paul Peter, James H. Donnelly
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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Autor: J. Paul Peter
ISBN-13:: 9781259251641
ISBN: 1259251640
Erscheinungsjahr: 01.08.2014
Verlag: McGraw-Hill Education Ltd
Gewicht: 518g
Seiten: 269
Sprache: Englisch
Auflage 15014, 14th edition
Sonstiges: Taschenbuch, 251x200x15 mm