Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Media Effects

 EPUB
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781452289755
Einband:
EPUB
Seiten:
400
Autor:
W. James Potter
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.
Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.
PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS
1. Why Study Media Effects?
2. Defining Key Ideas
3. What is a Media Effect?
4. Media Influence
5. Media Theories
PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS
6. Physiological Effects
7. Cognitive Effects
8. Belief Effects
9. Attitude Effects
10. Affective Effects
11. Behaviorial Effects
PART III. TYPES OF MACRO-LEVEL EFFECTS
12. Macro Level Effects on the Public
13. Macro Level Effects - Institutions
14. Macro Level Effects - Society, Culture, and Mass Media
IV: THE BIG PICTURE
15. Big Picture
16. Springboard

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.