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Media Audiences

Effects, Users, Institutions, and Power
 EPUB
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781452289939
Einband:
EPUB
Seiten:
280
Autor:
John L. Sullivan
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time.
Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
1. History and Concept of the Audience
PART I. AUDIENCES AS OBJECTS
2. Effects of Media Messages
PART II. AUDIENCES AS INSTITUTIONAL CONSTRUCTIONS
3. Public Opinion and Audience Citizenship
4. Media Ratings and Target Marketing
PART III. AUDIENCES AS ACTIVE USERS OF MEDIA
5. Uses and Gratifications
6. Interpreting and Decoding Mass Media Texts
7. Reception Contexts & Media Rituals
PART IV. AUDIENCES AS PRODUCERS AND SUBCULTURES
8. Media Fandom and Audience Subcultures
9. Online, Interactive Audiences in a Digital Media World
10. Conclusion: Audience Agency in New Contexts
Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

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