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Racism, Sexism, and the Media

Multicultural Issues Into the New Communications Age
 EPUB
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781452290003
Einband:
EPUB
Seiten:
336
Autor:
Clint C. Wilson
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

The
Fourth Edition of
Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The
Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact
The Fourth Edition of
Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The
Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact
PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA
1. Demographics
2. Media Matters
3. Disparaging the "Other"
PART II. RACISM AND SEXISM IN AMERICAN ENTERTAINMENT
4. "Bamboozling" Stereotypes Through the 20th Century
5. Race, Culture & Gender in the New Media Age
PART III. RACISM AND SEXISM IN PUBLIC COMMUNICATIONS
6. The Press: Whose (News) Media Is It?
7. Marketing and Advertising: The Media's Not So Silent Partners
8. Public Relations: An Opportunity to Influence the Media
PART IV. OVERCOMING RACE AND GENDER INSENSITIVE MEDIA
9. Advocacy: Keeping Their Feet to the Fire
10. Access: Equitable Hiring Principles Elude Media Employers
11. Alternative Media

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