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Global Interactions in English as a Lingua Franca

How written communication is changing under the influence of electronic media and new contexts of use
 Taschenbuch
Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9783034312769
Einband:
Taschenbuch
Erscheinungsdatum:
27.02.2013
Seiten:
249
Autor:
Franca Poppi
Gewicht:
383 g
Format:
226x152x22 mm
Serie:
Linguistic Insights
Sprache:
Englisch
Beschreibung:

Exklusives Verkaufsrecht für: Gesamte Welt.
Contents: The Use of English for International Communication - EFL Learners or ELF Users? - News Discourse and ELF Membership: The Case of The Hindustan Times - News Discourse and ELF Membership: The Case of The Baltic Times - News Discourse and ELF Membership: The Case of The China Daily - Communicating in Business Contexts - Language Innovation and Corporate Identity - The Language of Corporate Websites - Politeness Strategies and Cultural Differences in E-mail Communication - Internal Corporate Communication: The Use of E-mails in an Internationally-operating Company.
This volume investigates the changes undergone by written communication in our globalized world as English as a Lingua Franca (ELF). The latter usually functions as a language for communication purposes, but also becomes a language for identification purposes. The study takes into account different web-genres: from the replication of existing genres in other media to cybergenres, whose key evolutionary force is the progressive exploitation of the new functionalities afforded by the new medium. The variety of the contexts of use has made it possible to consider different ELF-using communities of practice, whose members adopt ELF and adapt it to express individual, national and professional identities in international interactions. The analysis focuses on lexicogrammatical innovations, which inevitably change in accordance with the different contexts of use, as well as on the communicative strategies underpinning these changes.

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